As the senior designer at Prime Trust, I used visual design and animation to communicate and market the company’s products, promote our events and explain industry concepts.
In order to produce a final animation I worked on brainstorming, storyboarding and animating. Often I would also work with external vendors in order to add sound design and voiceovers to explainer videos.
Working as a Visual Designer at ElectrifAi I was in charge of executing as well as providing creative direction to external vendors who collaborate with us on motion pieces. This includes animated demos, intro cards for webinars, social media content, etc.
Promotional video for Galia, an eco-friendly brand in Colombia that is trying to educate its customers on how they can change their habits to be more sustainable. Designed and animated by me and Ana Margarita.
CREDITS:
Creative Director: Elliott Chaffer
Creative Director: Rosie Garschina
Art Director: Mike Batista
Art Director: Erin Kilkenny
Art Director: Sarah Cohen
Designer: Pat King
Designer: Rachael Park
Jr. Designer: Francisco Betancourt
Animator: Pat King
Animator: John Lee
Animator: Chris Jung
Animator: Aldo Gonzalez
Animator: Koda Ko
Editor: September Raines
Editor: Erik van der Wilden
Copywriter: Casey Halter
Strategist: Asia Hunt
Executive Producer: Erica Schrager
Producer: Shannon Moore
Producer: Daniel Graf
created at Trollback+Co
Winner of the Cinematography Award in CoMotion 2019
BRIEF
The main piece is a title sequence created for the shot The Handmaids Tale. This introduction to the show resembles the journey of a flower, as a metaphor of the journey of a woman, as it is being nurtured and controlled by a theocratical utopia managed by men.
CREDITS
Design and Animation by: Alvin Martinez, Anastasia Skrebneva, Elise Dyck, Francisco Betancourt, Leah Evans, and Patrick Knip
BRIEF
JAM Audio is a brand full of energy and color. This animated campaign communicates the brand’s look and feel using live action footage as well as beauty shots from their products. Both elements come to live in a world of bold graphics and smooth motion.
CREDITS
Creative Director: Elliot Chaffer
Art Director: Ben Nichols
Animators: Eli Guillou, Francisco Betancourt, Patrick King, Bobby Hanley
Editor: September Reins
Executive Producer: Erica Schrager
Producer: Daniel Graff
Client: JAM Audio
These are some logo animations done as an exercise to practice simple but effective motion that adds value to the brands relevance in a moving digital world.
Adobe Awards Finalist
Winner of the Design category and Best in Show at CoMotion
Published in the second edition of “Design for Motion: Fundamentals and Techniques of Motion Design” by Austin Shaw
EXECUTION
This design board is the result of different tactile processes coming together into the final images you see. It all started with choosing the right typeface to laser cut in acrylic and communicate the ideas effectively. Once I had all the letters and words cut, I put them in water trays and froze them. Afterward, I worked with my camera and different light settings in order to get the right angle that would clearly show the word but at the same time would express a moment in time. All of this, while the ice was melting quickly.
Once I had all the shots I took them into post-production where I color graded and retouched the images to finalize the design board.
BRIEF
Create a design board for a type-driven project. Typography should be the hero and focus of your concept. Type as hero for motion graphics projects are typically Title Sequences, Kinetic Type, and Infographic projects. Any of these can work for this assignment as long as the type is considered and treated in an interesting manner.
CONCEPT
The whole idea of how someone’s skills would be used in the future, or how someone feels that he/she was born in the wrong time or that they belong to a different time and space.
This piece explores and intends to question the relation between belonging, space and time.
EXECUTION
For this project, I was in charge of all the photography, typography and post-production. Once I had the concept and the storyboard done, I knew that I wanted to use a tactile technique to communicate the idea.
I created the web-like structures with a technique I learned when I was a kid and used to play with glue sticks. After that, I imported all the images and laid out the type. Finally, I worked on the color grading to create a sense of “raw muscles” that would complement the theme of the project and bring together the design board.
BRIEF
Create a Design Board in the manner of Info-Graphic / Data Visualization. The ability to translate information and data both functionally and beautifully into visual form is a vital skill for designers. The need for this kind of design is growing for Motion Graphics, ranging from entire pieces based on info-graphics and kinetic type to dynamic user interfaces utilizing motion design.
CONCEPT
Nature behaves sometimes like a spider web. It is a structure that has different threads that hold it together and make everything work. It has different shapes, it changes with time, it overcomes different situations but at the end it is very fragile. Its threads are strong when they are together and weak when they are by themselves.
Every time a thread is broken the rest of the threads gain more tension and they loose their capacity to hold the structure effectively. It comes to a point in which the remaining ones can’t hold it any more and the structure falls apart. The color grading represents human muscles and the idea of the different scales in which nature can be found, from spider webs, and muscles to a galaxy.