As a Senior Designer, I conceptualize and craft creative solutions across different mediums including the website, social channels, and events.
I collaborate closely with Go-To-Market teams, giving shape to projects that build awareness of the Prime Trust brand and product benefits in engaging and novel ways.
As a Visual Designer at ElectrifAi, I developed and executed the company’s current brand identity. My responsibilities involved developing and overseeing a wide variety of advertising and marketing assets as well as content creation including web design, social media, and other promotional deliverables.
CONTEXT
Create the title sequence for filmmaker Gary Hustwit’s Rams, a 2018 documentary portrait of one of the world’s most influential industrial designers.
ABOUT THE PIECE
Rams begins with a purely editorial sequence combining photography, live action, and minimal typography set to an intensely minimalist composition by Brian Eno. We worked closely with Hustwit and his creative team from initial concept to final execution, continually simplifying, discarding, and streamlining the title sequence to honor Rams’ iconic style.
CREDITS
Creative Director: Elliot Chaffer
Art Director: Rosie Garschina
Design and Animation: Eli Guillou, Francisco Betancourt, Patrick King, Bobby Hanley
Editor: September Reins
Executive Producer: Erica Schrager
Producer: Daniel Graff
Client: Gary Hustwit
CoMotion is an annual Motion Design conference held in Savannah by SCAD. I was the Lead Graphic Designer and I had to make sure that the graphic design team delivered the materials needed for the conference in time and with the quality expected for an event where the most prestigious design studios attend including Facebook, Giant Ant, Trollback and Company, Imaginary Forces and The Mill .
The deliverables included posters, brochures, website design, name tags, snapchat geo-tags and even a book documenting the process of the event’s creation.
Photography by Will Burk.
Branding for the non profit Bogotánica. This is a non profit that provides people with the tools they need to have a tangible impact on green spaces by helping them plant trees.
Branding, Art Direction and Photography Guide provided to the client.
Graphic treatment development and logo design for Coke’s partnership with Six Flags.
CREDITS
Developed at Imaginary Forces.
Client: Coke
Creative Director: Alan Williams
Producer: Aleen Kim
Designers: Francisco Betancourt, Eniola Odetunde
Branding for a concept restaurant called Bundle Cuisine. Holistic branding and strategy including packaging design, menus, website, mobile app as well as the persona, mission, vision and philosophy of the brand.
Branding and Art Direction for a dessert and pastry shop in Bogotá, Colombia. Mentira Piadosa is approachable, simple and focuses on the product. The design system is designed to support and enhance the content of the brand while making information easy to understand.