Adobe Awards Finalist
Winner of the Design category and Best in Show at CoMotion
Published in the second edition of “Design for Motion: Fundamentals and Techniques of Motion Design” by Austin Shaw
EXECUTION
This design board is the result of different tactile processes coming together into the final images you see. It all started with choosing the right typeface to laser cut in acrylic and communicate the ideas effectively. Once I had all the letters and words cut, I put them in water trays and froze them. Afterward, I worked with my camera and different light settings in order to get the right angle that would clearly show the word but at the same time would express a moment in time. All of this, while the ice was melting quickly.
Once I had all the shots I took them into post-production where I color graded and retouched the images to finalize the design board.
BRIEF
Create a design board for a type-driven project. Typography should be the hero and focus of your concept. Type as hero for motion graphics projects are typically Title Sequences, Kinetic Type, and Infographic projects. Any of these can work for this assignment as long as the type is considered and treated in an interesting manner.
CONCEPT
The whole idea of how someone’s skills would be used in the future, or how someone feels that he/she was born in the wrong time or that they belong to a different time and space.
This piece explores and intends to question the relation between belonging, space and time.